San Diego SEO and SEM Consultant » adwords http://davidserna.com My word is all I have. My business is increasing yours™ Fri, 06 Nov 2009 17:23:18 +0000 http://wordpress.org/?v=2.6 en © david@davidserna.com () david@davidserna.com() 1440 Freelance E-Marketing amp; Web Services by David Serna david@davidserna.com No no http://davidserna.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg San Diego SEO and SEM Consultant http://davidserna.com 144 144 Adwords: See Real Keyword info in Google Analytics http://davidserna.com/adwords-see-real-keyword-info-in-google-analytics/ http://davidserna.com/adwords-see-real-keyword-info-in-google-analytics/#comments Tue, 19 Aug 2008 00:51:00 +0000 David http://davidserna.com/?p=129 When trying to get the most out of an Adwords Campaign you need to know what keywords to refine and how to do the refining. By using Google Analytics you should be able to find out what exact keywords are being used to access you ads.

Unfortunately there is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a potential shopper entered into the search bar, only the keyword phrase you are bidding on.

You can see here a step by step guide to setup your Google Analytics account to see real keyword info

]]> http://davidserna.com/adwords-see-real-keyword-info-in-google-analytics/feed/ PPC or SEO? Which one is better for you? http://davidserna.com/ppc-sem-services/ http://davidserna.com/ppc-sem-services/#comments Mon, 11 Aug 2008 23:52:33 +0000 David http://davidserna.com/?p=13 You have a website that markets your products and/or services. You know you need traffic and you know that to get it you need to show up in the major search engines. What you might not be so sure of is what is the best way to go about this.

There are only to ways to be able to make it to the first page of a search engine: organically or as a sponsor link. Now, which one is better? which one should you focus on? Well, that depends on your specific needs and actual situation.

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