SEO, SEM & Internet Marketing http://davidserna.com My word is all I have. My business is increasing yours™ Fri, 06 Nov 2009 17:23:18 +0000 http://wordpress.org/?v=2.6 en © david@davidserna.com () david@davidserna.com() 1440 Freelance E-Marketing amp; Web Services by David Serna david@davidserna.com No no http://davidserna.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg SEO, SEM & Internet Marketing http://davidserna.com 144 144 Adwords: See Real Keyword info in Google Analytics http://davidserna.com/adwords-see-real-keyword-info-in-google-analytics/ http://davidserna.com/adwords-see-real-keyword-info-in-google-analytics/#comments Tue, 19 Aug 2008 00:51:00 +0000 David http://davidserna.com/?p=129 When trying to get the most out of an Adwords Campaign you need to know what keywords to refine and how to do the refining. By using Google Analytics you should be able to find out what exact keywords are being used to access you ads.

Unfortunately there is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a potential shopper entered into the search bar, only the keyword phrase you are bidding on.

You can see here a step by step guide to setup your Google Analytics account to see real keyword info

]]> http://davidserna.com/adwords-see-real-keyword-info-in-google-analytics/feed/ Is your content visible to a search engine spider? http://davidserna.com/is-your-content-visible-to-a-search-engine-spider/ http://davidserna.com/is-your-content-visible-to-a-search-engine-spider/#comments Sun, 17 Aug 2008 19:08:54 +0000 David http://davidserna.com/?p=117 A lot of the content displayed in a website may not be seen by search engines. There are a lot of sites out there using images to display text, or flash to feature main keywords/messages that are missing on search engine indexing.

Although some search engines can parse Java script right now, there are none that can really read it and make sense of it. You can use this tool to see how a search engine is seeing your content so you can do the necessary changes for robots to be able to crawl it easier.

Search Engine Spider Simulator

Enter URL to Spider
]]> http://davidserna.com/is-your-content-visible-to-a-search-engine-spider/feed/ Free Consultation http://davidserna.com/free-seo-consultation/ http://davidserna.com/free-seo-consultation/#comments Tue, 12 Aug 2008 00:37:33 +0000 David http://davidserna.com/?p=26 (619) 261-4348 for inmediate assistance or submit a Free Consultation Form to get a quick response ]]> I will be happy to listen to your particular case and offer you a honest and free consultation. Feel free to call me at (619)-758-3875 or submit this form & I will do my best to reply right away!
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]]> http://davidserna.com/free-seo-consultation/feed/ PPC or SEO? Which one is better for you? http://davidserna.com/ppc-sem-services/ http://davidserna.com/ppc-sem-services/#comments Mon, 11 Aug 2008 23:52:33 +0000 David http://davidserna.com/?p=13 You have a website that markets your products and/or services. You know you need traffic and you know that to get it you need to show up in the major search engines. What you might not be so sure of is what is the best way to go about this.

There are only to ways to be able to make it to the first page of a search engine: organically or as a sponsor link. Now, which one is better? which one should you focus on? Well, that depends on your specific needs and actual situation.

]]> http://davidserna.com/ppc-sem-services/feed/ A Unique SEM Solution for Your Unique Business http://davidserna.com/hello-world/ http://davidserna.com/hello-world/#comments Mon, 11 Aug 2008 18:56:33 +0000 David http://davidserna.com/?p=1 Whether you are launching a new website or trying to grow an existing one, there are many factors that come into place that directly shape the design of the right SEM strategy. The internet is full of “boxed” solutions for SEO, PPC and all kind of other services but the truth is most of them are no good. They are designed to be sold, not to perform.

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