Web Analytics

Adwords: See Real Keyword info in Google Analytics

By David ⋅ August 18, 2008 ⋅  Email this post ⋅  Print this post ⋅ Post a comment

When trying to get the most out of an Adwords Campaign you need to know what keywords to refine and how to do the refining. By using Google Analytics you should be able to find out what exact keywords are being used to access you ads.

Unfortunately there is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a potential shopper entered into the search bar, only the keyword phrase you are bidding on.

You can see here a step by step guide to setup your Google Analytics account to see real keyword info